What value do we deliver?

  • Our Mission is to transform eyewear from a necessity into a luxury experience that satisfies a desire for fashion, luxury and a sense of style.
  • Optifashion anticipates the trend and once set, it guides its fashion-conscious clients to the next one through bringing the latest styles to their retail stores first.
  • We achieve this through the luxury design and environment of the Optifashion boutique stores.

Eye Test

Eye tests can be completed at any Optifashion store. We have qualified Optometrists ready to assist you with your prescription.


We have professional technicians in store who are able to help you with any adjustments required for your eyewear.

Driving License 

Optifashion is an official trusted optical partner of the road transport authority of UAe, Ksa and Qatar. We can fill out the online application and submit your eye test results for you in store. You can also select your driving licence delivery method.

Fashion Consultant

Our experienced team can support your frames selection by advising the best shapes for your face. We are guided by your preferences and personal style.