Optifashion is the optical retail division through which Optitalia Group, enhances its retail presence and identify in the Gulf region. 


Optitalia Group is the leading distributor of luxury fashion eyewear within the Gulf region.


Our Mission

Our mission is to transform eyewear from a necessity into a luxury experience that satisfies a desire for fashion, luxury and a sense of style. This is achieved through the luxury design and environment of the Optifashion boutique stores.

Our Vision

The Vision of Optifashion is to be recognised as the top fashion and luxury eyewear boutique throughout the Gulf region.

Our Quote

`I dettagli fanno la Perfezione e la Perfezione non e' un Dettaglio’                                                     ‘Details make perfection and perfection is not a detail’                                                               Leonardo Da Vinci